Newcastle Brown Unveils New Limited Edition Brews

14th May 2012

Newcastle Brown Ale, the UK’s biggest-selling premium packaged ale, is intensifying its efforts to drive growth in the category through the launch of a series of new Limited Edition brews that will capitalise on growing consumer interest and demand for specialist bottled ales. The variants represent the first line extensions in the... Read more

Ogilvy & Mather Toast Kronenbourg Win

11th May 2012

HEINEKEN, the UK’s leading beer and cider business, has appointed Ogilvy & Mather to handle the creative work for premium lager brand Kronenbourg 1664 after a four-way agency pitch managed by AAR.

 Read more

Good Call Centre Brings Brad & Dan To ‘Worried Brits’

11th May 2012

Foster’s, the beer brand that embodies the Aussie ‘No Worries’ approach to life, is launching a Good Call Centre in response to a Facebook petition calling for a ‘real-world’ helpline that offers tongue-in-cheek advice to daily... Read more

Tiger Beer Rewards Consumers With New Hidden Depths

2nd May 2012

Tiger Beer’s ‘Hidden Depths’ campaign continues this year with a platform that engages consumers with brand stories and rewards for those who look beyond the obvious.

The development of the campaign, amplifies the premium lager brand's Far Eastern provenance,... Read more

New Ad Campaign Brings Major ‘Push’ For Strongbow

26th April 2012

Strongbow, the UK’s biggest selling cider, is set to unveil a new multi-million pound advertising campaign which extols the brand as a reward for men who ”get the job done.” Created by St Luke’s with media planning and buying through MediaVest,... Read more

Foster’s Is Back With Brad, Dan.....And Lucy!

26th April 2012

HEINEKEN is unveiling the seventh execution in its Foster’s Good Call ad campaign, which shows No Worries agony uncles Brad and Dan dispensing their pearls of wisdom to their first female caller.

Created by Adam and Eve with media planning and buying... Read more

Foster’s To Sponsor Leading Festival Fringe Comedy Competition, ‘So You Think You’re Funny?’

23rd April 2012

HEINEKEN and leading Edinburgh Festival Fringe venue The Gilded Balloon have announced a new three-year partnership that will install Foster’s as the title sponsor of the prestigious amateur comedy competition, So You Think You’re Funny?

The sponsorship... Read more

Images of dog fighting circulating on the internet

17th April 2012

Images continue to circulate in social media channels showing a dog fight, with Heineken banners clearly visible in the background. This is very distressing and totally unacceptable. As a company and a brand owner, we do not and would never knowingly support any event, outlet or individual involved in this type of activity. It is against... Read more

John Smith’s Campaign Urges Grand National Race Fans To 'Get Home Straight'

9th April 2012

Grand National sponsor John Smith’s has mounted a high-profile poster campaign in Liverpool urging Aintree race goers to think about their alcohol intake and drink responsibly at the three-day meeting which begins on April 12.

Read more