Strongbow Pushes Its ‘Earn It’ Message With New Outdoor Campaign
Friday, June 29th 2012
Strongbow – the UK’s biggest selling cider – is amplifying its message of rewarding men “who get the job done” with the launch of prominent new national outdoor advertising on 48 sheet posters and Underground cross-track 48 sheets in London.
The new tactical campaign, which launches on 9 July, will see the Strongbow ‘Earn It’ message communicated on high profile sites throughout the UK.
The imposing creative features a glistening pint of Strongbow alongside black and white photographic images of a football pitch and music concert – pressure points where athletes or performers must rise to a challenge.
Lucy Henderson, Brand Manager – Strongbow at HEINEKEN said, “The sites will help to build on the success of the reward theme of our TV campaign, providing us with the reach to create maximum standout and raise awareness of the Strongbow ‘Earn It’ and refreshment message over the summer months.
The roadside 48 - sheet sites which will be in both backlit and digital formats, have been specifically selected to add a premium element to the campaign, and to increase awareness amongst a more premium 18-34 year old male audience.”
The Strongbow outdoor activity is part of a £ multi-million integrated marketing programme for Heineken UK’s leading cider brand which encompasses TV, digital, experiential and tactical advertising.
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