Edinburgh Comedy Awards to be fostered by the Amber Nectar
Wednesday, May 26th 2010
Announcing the new sponsorship, awards founder and theatre producer Nica Burns said: “I have been eagerly searching for the right sponsor and I am delighted to welcome Foster’s as our new partner.”
Foster’s recently announced plans to sponsor more than 100 hours of Channel Four’s groundbreaking Original Comedy television programming this year which will complement the Foster’s Edinburgh Comedy Awards and reinforce the brand’s support for emerging comic talent.
Mark Given, Brands Director at Heineken
Over the past three decades, the awards have helped create a Golden Age of stand-up comedy, Ever since the first Perrier Award was presented in 1981 to the Cambridge Footlights and their glittering line-up of embryonic talent- which included Stephen Fry, Hugh Laurie, Tony Slattery and Emma Thompson – the awards have consistently catapulted comic geniuses into the nation’s consciousness. They boast a list of winners and nominees that reads like a Who’s Who of comic talent including Frank Skinner, Eddie Izzard, Steve Coogan, Peter Kay, Jenny Éclair, the League of Gentlemen, Rich Hall, Al Murray, Brendon Burns and last year’s winner Tim Key.
There will be no changes to the judging process or the awards categories as a result of the new sponsorship. The judging panel consists of seven professionals and three comedy punters representing the public. .
Nica Burns added: “We are delighted that, with the support of Foster’s, the prize money for best comedy will go up to £10,000 with £5,000 each for the Best Newcomer and the Panel Prize winner. We are also able to reinstate touring support to our nominees.”