Bulmers Releases New Outdoor Campaign for Summer Blend
Wednesday, May 19th 2010
Heineken UK’s leading premium bottled cider brand Bulmers is launching a major outdoor campaign for its new limited edition variant Summer Blend. The campaign represents St Luke’s first work for the brand, since winning the Bulmers creative business in March.
Bulmers Summer Blend is positioned as the ideal summer cider and the national 6- sheet poster campaign will appear outside a number of key stockists of the limited edition 568 ml bottle from 24 May.
The colourful poster execution reinforces the brand’s seasonal offering showing a giant bottle of Summer Blend surrounded by apples and pears parachuting from a summer blue sky onto a finely manicured lawn.
Doug Cook, Brand Manager – Bulmers at Heineken UK said, “The start of Summer is the perfect time to launch the poster campaign for Bulmers newest product innovation, as Summer Blend is a variant that offers a lighter flavour and taste that is perfect for the warm, relaxing sunny days that the UK will, hopefully, enjoy over the next few months!”
Bulmers Summer Blend, which is the first in a series of limited edition flavour variants, offers a subtle tanginess of apples combined with a fruity aroma of pears.