HEINEKEN Announces Senior Off Trade Management Team Appointments
13th May 2013
In a move to strengthen its focus on category and trade marketing, HEINEKEN, the UK’s leading cider and beer business, has confirmed the appointment of Craig Clarkson as Category & Trade Marketing Director –Off Trade.
With immediate effect, Clarkson will move from his current role as Trading Director in Wholesale... Read more
Heineken Paints London Green On The ‘Road To The Final'
2nd May 2013
Heineken®, proud sponsor of the UEFA Champions’ League since 2005, is teaming up with licensees to ‘Paint London Green’ as... Read more
HEINEKEN Backs Bulmers With New Multi-Media Campaign
26th April 2013
HEINEKEN’s leading modern cider brand Bulmers is launching a new press, outdoor and digital campaign next month in tandem with a new innovative partnership with XFM, Clear Channel and CBS to deepen engagement with brand consumers and social media fans and followers.
New press and outdoor advertising created by... Read more
HEINEKEN Unveils TV Support For Foster's Radler
25th April 2013
HEINEKEN, the UK’s leading cider and beer business, is planning to build on the launch momentum of Foster’s Radler, a refreshing combination of Foster’s lager cut with cloudy lemon, through an up-weighted marketing investment that embraces TV in addition to print and outdoor media.
The campaign... Read more
Long Shot Auroras Encore Wins John Smith's Grand National
8th April 2013
Yorkshire trainer Sue Smith – wife of former top show jumper Harvey Smith- became only the third woman to train a Grand National winner in the race’s 166-year history when 66-1 shot Auroras Encore and Scottish jockey Ryan Mania raced to an unexpected Aintree victory in... Read more
Arena Racing Company sign up to new HEINEKEN Partnership
2nd April 2013
The Arena Racing Company (ARC), the largest racecourse group in Britain, has joined forces with HEINEKEN and John Smith’s, the leading commercial sponsor of racing in the UK.
The four year deal will see HEINEKEN provide the 15 ARC courses with a range of... Read more
HEINEKEN Introduces The 'Posh Drop' In New TV & Outdoor Work For Foster's Gold
20th March 2013
HEINEKEN, the UK’s leading cider and beer business, is launching a new TV and outdoor creative for its premium bottled lager Foster’s Gold which builds on the product’s ‘posh and sophisticated’ credentials while remaining true to the parent brand’s inherent ‘No Worries’... Read more
Kronenbourg 1664's ‘Funnel Vision’ Brings New Glass Act To The Bar
19th March 2013
HEINEKEN, the UK’s leading cider and beer business, has unveiled a stylish, new pint glass for its premium draught lager Kronenbourg 1664 to enhance the consumer drinking experience and build on the quality credentials of the brand.
This is the first new glassware introduced to the brand in more than a... Read more
John Smith's Grand National Legends - Chapter 4
19th March 2013
John Smith’s and Aintree have today announced the five racing ‘greats’ who are to be inducted into the John Smith’s Grand National Legends hall of fame. The Legends celebrates the history of the Grand National and an awards ceremony will be held at Aintree racecourse on John Smith’s Grand National Day... Read more
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