Heineken 'lights up the night' with designer club bottle
6th December 2013
Innovation has been at the core of the Heineken® brand for over 140 years and the iconic world beer is continuing its journey of exploration with the UK launch of its design-led premium aluminium Club bottle.
Created in collaboration with leading US artist Matt W. Moore, the Heineken® Club bottle was ceremoniously unveiled... Read more
John Smith's races north with new press and radio campaign
22nd November 2013
John Smith’s Extra Smooth , the UK’s favourite ale, is ‘upping the ante’ with the launch of a new creative campaign that harnesses the brand’s links to horseracing and the smooth, No Nonsense credentials for which the beer is famous.
The... Read more
Essex 1, Germany 0!
20th November 2013
Sunday footballer wins penalty shoot out against German national keepein latest Strongbow EARN IT challenge.
Essex amateur footballer Jared Aransibia enjoyed a once in a lifetime experience opportunity when he visited Berlin’s Olympic Stadium to take on the ultimate... Read more
Top talent recognised at Star Pubs & Bars awards ceremony
15th November 2013
HEINEKEN's pub business, Star Pubs & Bars celebrated the achievements of some of its most successful licensees at a gala awards ceremony in Birmingham last night (14th November).
Three lessees who between them have 100 years in the industry received lifetime achievement awards.... Read more
Herefordshire visit reinforces HEINEKEN's global cider ambitions
6th November 2013
Jean-François van Boxmeer, Chairman of the Executive Board and CEO of HEINEKEN, and Alexis Nasard, President of Western Europe & Chief Marketing Officer have spent today(November 6) visiting the company’s cider business HP Bulmer in Herefordshire. The company used the visit to call upon... Read more
The Heineken Rugby Show launches on You Tube
1st November 2013
HEINEKEN, sponsor of Europe’s premier club competition and the 2015 Rugby World Cup, is extending its backing for the Heineken Cup this season through the launch of a new ‘bite-size’ rugby show on YouTube.
HEINEKEN 'Speerheads' creation of buoyant new spirit beers segment
1st November 2013
HEINEKEN, the UK’s leading cider and beer business, continues to drive growth within the Beer category with its cutting-edge, tequila-flavoured premium bottled lager; Desperados. As the UK’s fastest growing beer brand, Desperados has seen value sales increase by an unprecedented 475% YOYRead more
HEINEKEN renews UEFA Champions League sponsorship
31st October 2013
HEINEKEN today announced the extension of its sponsorship with the UEFA Champions League. The new agreement means that Heineken® the leading international, premium beer brand will continue as an official partner of the world’s most prestigious club football competition up to and including the 2017 / 2018... Read more
Capital bars given creative new look with Sol
29th October 2013
HEINEKEN-owned super premium packaged beer Sol is creating permanent branded areas in flagship London bars as part of ongoing below-the-line activity celebrating its new Espiritu Libre (Free Spirit) consumer proposition. The initiative is designed to bring the new brand positioning and premium credentials... Read more
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