New Foster's Radler To Sponsor Brighton Marathon
15th March 2013
The Grounded Events Company, organisers of the Brighton Marathon, have sealed an exciting new sponsorship agreement with HEINEKEN, the UK’s leading cider and beer company, that will install Foster’s Radler as a main sponsor and the official beer of the 2013 race.
A... Read more
Foster's Reinforces Links With Comedy With New Channel 4 Programme Idents
7th March 2013
A new set of Foster’s-branded programme idents created by Adam & Eve is set to launch this month (March) and reinvigorate the brand’s sponsorship of more than 100 hours of Original Comedy on Channel 4 in 2013.
A series of 5,10 and 15 second idents titled ‘Sushi’, ‘Sofa’,... Read more
New Bulmers Ad Campaign Takes Bulmers Back To The Beginning
1st March 2013
HEINEKEN’s leading Modern Cider brand Bulmers will be back on TV from March 4 with new advertising created by Adam & Eve. The 60” spot, ‘Reverse’, follows groups of twenty-somethings enjoying a summer night in the city. A twist is revealed as it becomes... Read more
Heineken Refreshes The Shelves With Stylish New Packs
26th February 2013
Heineken® has unveiled a new secondary packaging design to reinforce the brand’s premium credentials and modernity.
HEINEKEN Unveils Exciting New Additions To Bulmers Cider Family
16th February 2013
HEINEKEN, the UK’s leading producer and distributor of cider and beer, is strengthening its range of Bulmers modern ciders with the launch of two exciting fruit flavoured ciders, Bulmers Cider Bold Black Cherry and Bulmers Cider Pressed Red Grape.
The new premium flavoured ciders demonstrate... Read more
Grand National Legends Line Up For Aintree Action
14th February 2013
John Smith's and Aintree have announced the shortlist of ten racing legends who have been nominated by a panel of racing experts for inclusion in the John Smith's Grand National Legends Hall of Fame.
The Legends initiative was launched... Read more
Foster's Celebrates 1888 As A Vintage Year For Beer!
8th February 2013
HEINEKEN, the UK’s leading cider and beer business, is launching a new 60 second TV execution for Foster’s, its flagship standard lager, to celebrate the Australian heritage of the brand and honour its 125th anniversary.
Airing nationally from February 18,... Read more
HEINEKEN Unveils Latest Innovation From Foster's
7th February 2013
HEINEKEN, the UK’s leading cider and beer business, has announced the launch of Foster’s Radler, an exciting, new 2% ABV Foster’s lager cut with natural lemon juice.
Foster’s Radler combines the famous refreshment values of Foster’s lager with the natural refreshment of lemons,... Read more
Legend Cantona Hops Into Action In New Kronenbourg 1664 TV Work
31st January 2013
HEINEKEN, the UK’s leading cider and beer business has unveiled a tongue-in-cheek TV campaign for its premium lager brand Kronenbourg 1664® , created by Ogilvy & Mather with media planning by MediaVest, which shows French football legend Eric Cantona revealing his boundless admiration for the ‘hero hop farmers of... Read more
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