John Smith's Grand National Legends – Chapter 3
20th March 2012
John Smith’s and Aintree have today announced the eight racing ‘greats’ who will be inducted into the John Smith’s Grand National Legends hall of fame. The Legends initiative celebrates the history of the Grand National and an awards ceremony will be held at Aintree racecourse on John Smith’s Grand... Read more
Foster's Stubby Brings Choice To Convenience
16th March 2012
HEINEKEN is extending the ‘fridge print’ of its leading mainstream lager brand with the launch of the Foster’s Stubby, a new Aussie-style 330ml can that will be available in a six-pack SKU format through convenience and grocery convenience stores from late March.
New Idents Campaign Cements Foster's Relationship With Channel 4 Comedy
14th March 2012
A new set of Foster’s-branded programme idents created by adam&eve is set to launch this month (March) to support the brand’s sponsorship of Original Comedy on Channel 4.
Featuring Foster’s famous agony uncles Brad and Dan, the creative work sees the Aussie duo employing a variety of... Read more
Heineken Launches Outdoor ‘Posh Push’ For Foster's Gold
9th March 2012
Premium bottled lager – Foster’s Gold is amplifying its ‘Posh Push’ message with the launch this month of prominent new outdoor advertising across the UK.
Bulmers Blends Heritage With Innovation In Vintage Reserve
5th March 2012
HP BULMER is celebrating 125 years of Herefordshire cider making with the launch of Bulmers Vintage Reserve, a modern cider made from the finest blend of bittersweet apples grown in the UK.
New Campaign Brings 'Posh Push' For Foster's Gold
1st March 2012
A new multi-media marketing campaign from Adam +Eve for premium bottled lager Foster’s Gold will build on the product’s ‘posh and sophisticated’ credentials to reinforce its position as one of the most exciting and successful additions to the beer category this decade.
HEINEKEN delivers £1million of value to "Why let good times go bad?" responsible drinking campaign.
29th February 2012
HEINEKEN has emerged as one of the three front runners in supporting the drinks industry's "Why let good times go bad" (WLGTGB) responsible drinking campaign, which takes place during the autumn each year.
HEINEKEN delivers £1million of value to "Why let good times go bad?" responsible drinking campaign.... Read more
Newcastle Brown Ale rewards canny consumers
27th February 2012
One ‘canny’ Newcastle Brown Ale fan’s love of the great British seaside provided the inspiration for a national on-pack promotion for the beer brand - that earned another drinker a VIP holiday for four in the North East coastal resort of Whitley Bay.
In 2011 an online promotion challenged Newcastle Brown Ale... Read more
UK Clubs back Aintree Legends Charity Race jockeys
23rd February 2012
Social clubs from England, Scotland and Wales will become jockey fan clubs for the day when 12 veteran riders line up for the second John Smith’s Aintree Legends Race on Grand National Day, April 14 2012. The 2011 race celebrated the 30 year anniversary of Bob Champion’s fairy-tale win on... Read more
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