Brad & Dan's Advice Is A Cut Above In New Foster's Ad

16th March 2011

Heineken UK is building on the success of the new ‘Good Call’ ad campaign for its leading lager, Foster’s with a fifth TV execution that further reinforces the brand’s famous Aussie No Worries attitude.

The new execution ‘Haircut’ once again sees Antipodean ‘Agony... Read more

Heineken to support Government’s responsibility deal with key pledges to help reduce alcohol misuse.

14th March 2011

Heineken UK has joined other drinks producers and retailers in support of the Government’s responsibility deal on alcohol. In addition to signing up to a common set of pledges aimed at tackling alcohol misuse and improving awareness of safe drinking levels, we have made two specific... Read more

2011 John Smith’s Grand National ‘Steams’ into Liverpool

11th March 2011

Heineken UK has commissioned integrated marketing agency Steam UK to ‘paint Liverpool green’ for the second year running with a heavyweight outdoor campaign to promote the John Smith’s Grand National meeting at Aintree from April 7-9.

 The campaign will build on the humorous No Nonsense take on... Read more

Bulmers Introduces New Flavour Variant With Limited Edition Crisp Blend

17th February 2011

Bulmers, Heineken UK’s leading premium bottled cider, is reinforcing its efforts to maintain category growth with the launch of Crisp Blend, its third limited edition product variant. Building on the success of last year’s limited edition variants Summer Blend and Red Apple, the Heineken UK cider... Read more

Grand National Legends Shortlist Unveiled Today

15th February 2011

John Smith’s and Aintree have today announced their shortlist of ten ‘Legends’ aiming to be inducted into the John Smith’s Grand National Legends. The Legends was launched last year and celebrates the greats from Grand National history with winning trainers Ginger McCain and Jenny Pitman and broadcasting doyen... Read more

York Racecourse toasts ‘the old and the new’ in renewal deal with John Smith’s

8th February 2011

The John Smith’s Cup, the longest running sponsorship in flat racing, is set to continue for another 3 years following the announcement that York Racecourse is extending its 51 –year association with John Smith’s via a new partnership agreement with the UK’s... Read more

London 2012 Signs Heineken As Latest Sponsor

3rd February 2011

The London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier and sponsor of London 2012 in a tier three sponsorship deal.

As part of the deal, the company’s flagship premium beer, Heineken will be the... Read more

London 2012 Signs Heineken as Latest Sponsor

3rd February 2011

The London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier and sponsor of London 2012 in a tier three sponsorship deal.

As part of the... Read more

Jacques Launches Digital Search For Consumers With Natural Style

31st January 2011

Heineken UK’s Jacques Cider with Fruit is continuing to emphasise its ‘female appeal’ and place the brand firmly within the world of young women with style with its new digital campaign.

Launching this month, the Facebook campaign (Read more