Tiger Unleashed To Provoke And Reward Curiosity

28th January 2011

Tiger Beer has initiated the second phase of its digitally-led national campaign Know the Not Known by launching a new creative execution across selected on and offline platforms from February 2011. The second instalment of the campaign will provide a significant boost in awareness to help drive further trial and raise... Read more

Strongbow Invites Consumers To Put In Some Hard Graft With New Facebook Campaign

24th January 2011

Strongbow – the UK’s biggest selling cider – is giving consumers the chance to have the last word and make their mark in the brand’s history – but they have to be prepared to put in a bit of hard graft first!

The campaign, created by London based marketing agency - Lean Mean Fighting... Read more

Partridge Back On The Net

21st January 2011

Following the huge success of the first six episodes, Alan Partridge is back with the second instalment of the Foster’s -sponsored online series Mid Morning Matters. The highly acclaimed online comedy series has attracted over two million views since its internet debut in November on Read more

Foster's Raises The Bar With British Comedy Awards

12th January 2011

Foster’s is extending its support and engagement with comedy by sponsoring the prestigious 2010 British Comedy Awards. In their 21st year, the awards will be hosted by Jonathan Ross and shown live on Channel 4 on January 22 in an exciting finale to a week of Foster’s-sponsored... Read more

Bridlington Pub Player Crowned New John Smith’s People’s Darts Champion

10th January 2011

Yorkshire ace Steve “The Rattler” Rice, from The Coachman pub in Bridlington, captured the coveted  2010-2011 John Smith’s People’s Darts Championship title with a narrow 3-2 win in a  high-scoring, high-drama final against... Read more

Howzat! Australia's Amber Nectar Raises a Virtual Glass To England's Historic Ashes Series Win

7th January 2011

It's taken 24 years for an England cricket team to win an Ashes Test Series in Australia but, within 24 hours of Andrew Strauss leading his team to victory in Sydney, Foster’s lager has launched an amusing online tribute to England's record-breaking... Read more

Why A Tattoo Of An 'Old Flame' May Not Be Such A Bad Thing

7th December 2010

A new survey from Foster’s has bizarrely revealed that one in ten adult Brits is attracted to people who have a tattoo bearing the name of an ‘old flame’. Men’s responses in particular showed an even higher percentage, with a surprising 12% admitting that they would find this a turn on.... Read more

Bob Champion Unveils Aintree Legends Charity Race

1st December 2010

In 1981 - the year that Charles married Diana, Shergar won the Derby and Bucks Fizz won the Eurovision Song Contest – while recovering from testicular cancer jockey Bob Champion and Aldaniti (returning after a serious leg injury) created a real life fairy tale by winning the Grand National.... Read more

John Smith's Unveils 2011No Nonsense Racing Support Calendar

29th November 2010

For the seventh consecutive year, the John Smith’s Grand National will form the centrepiece of the John Smith’s racing sponsorship programme which, in 2011, will embrace 203 race days at 37 courses across the UK.

Over the past decade, the brand’s racing portfolio has... Read more

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