We believe that no activity is so important that it cannot be done safely. Our safety improvement plan focuses on four key areas: effective leadership, employee involvement, effective systems and physical improvements.

Managers at all levels receive training on positive intervention, a programme designed to encourage action when unsafe behaviour is observed. We also actively encourage and promote employee involvement in safety through the development of our safety representatives and safety champions.

We aim to demonstrate our integrity in all that we do as we are very aware that with this success comes responsibility. We must adhere to all relevant laws and regulations. This extends to all HEINEKEN in the UK policies, procedures and industry standards. The principles of equality, fair competition and the promotion of responsible drinking are at the forefront of our approach.

We will fully embed integrity in our culture.

Our goal is to enable employees to actively participate in their community and educate them on sustainability issues. We understand that if we build employee understanding of the relevance of sustainability issues we can increase employee pride in our company and encourage greater ownership of these issues. This will help us strengthen the value and impact of our current approach.

At HEINEKEN in the UK our annual Climate Survey consistently shows that our employees are positive about our day to day management; have a strong understanding and commitment to our business strategy; and a real belief in our brands.