We believe that targeted initiatives are more effective than whole of population measures. Strategies should recognise that the vast majority of people drink responsibly and the vast majority of premises sell alcohol responsibly.
We build strategic community partnerships that pilot new and innovative ways to encourage responsible alcohol consumption and reduce the harm caused by alcohol misuse. Planned programmes of activities are developed, implemented and evaluated so that we can demonstrate the community impact and value of our partnerships.
We build strategic community partnerships that pilot new and innovative ways to encourage responsible alcohol consumption and reduce the harm caused by alcohol misuse.
HEINEKEN in the UK invests more than 1% of profit before tax in charitable partners that promote responsible drinking and/or tackle alcohol misuse.
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Industry & Governments
We work together with industry and Government to address alcohol related harm.
To ensure we are a valuable partner in tackling alcohol misuse, we have ongoing dialogue with Government, politicians, and civil servants. We are also a founding member of the Scottish Government and Alcohol Industry Partnership.
HEINEKEN in the UK is a leading member of industry partnerships and trade bodies providing input from senior management and technical specialists as well as financial contributions. We are a founding member of the Portman Group – the self-regulating organisation which encourages and challenges the industry to promote its products responsibly and a major supporter of the Drinkaware Trust - an educational charity that aims to positively change the UK drinking culture.
NGOs & Third Parties
We partner with Non Government Organisations (NGOs) and third parties to address relevant market based alcohol misuse issues.
HEINEKEN in the UK has worked with many of our partners for long periods strengthening our ability to support long term change.
We aim to bring more than funds to our partnerships. We build strategic community partnerships that pilot new and innovative ways to encourage responsible alcohol consumption and reduce the harm caused by alcohol misuse.
We work collaboratively with alcohol misuse charities such as Turning Point and Addaction, strengthening our ability to support long term change. Planned programmes of activities are developed, implemented and evaluated so that we can demonstrate the community impact and value of our partnerships.
Turning Point is the UK's leading social care organisation providing services for people with complex needs including those affected by alcohol misuse. We have worked with Turning Point since 2004.
Addaction is one of the largest specialist drug and alcohol treatment charities in the UK, working with nearly 30,000 people. It helps individuals and communities to manage the effects of drug and alcohol misuse. It has 40 years of experience providing advice, information, support, treatment and education to people with drug and alcohol problems. We have worked with Addaction since 2005.
Community Partnerships in the On and Off Trade
HEINEKEN in the UK is a supporting partner of Community Alcohol Partnerships (CAPs) – an initiative to tackle underage drinking. A collective alcohol pledge, as part of the Department of Health's Responsibility Deal, to work with local communities and the off-trade to tackle alcohol harms.
HEINEKEN in the UK is a major supporter of Best Bar None - incentivising responsible on-trade alcohol retailing. The aim of Best Bar None is to reduce alcohol related crime and disorder in a town or city centre by building a positive relationship between the licensed trade, police and local authorities.