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With the COVID-19 crisis continuing to unfold, everyone is being impacted to some extent. As the economy has shut down, people up and down the country are struggling to make ends meet. For many communities across the UK it’s been devastating.

In a crisis of this magnitude it’s easy to feel overwhelmed and to wonder how you can help. At HEINEKEN UK we’ve got a track record of supporting communities through Brewing Good Cheer and we wanted to extend this during these unprecedented times.

That’s why we’ve decided to launch the HEINEKEN Community Fund, with a £250,000 donation, to help those most impacted by the COVID-19 crisis in the UK.

Simon Amor, Managing Director of HEINEKEN UK said;

“Although pubs closed for some time, we’ve seen many of them adapt to continue to support their communities where needed. We’ve also seen local grassroots charities stepping up to deliver vital services to the most vulnerable. They’re helping to keep the community spirit alive by delivering meals and food parcels to those in need, picking up groceries and medicines for people self-isolating and simply being a voice on the end of a phone for people who are on their own. “We know some people are struggling so the HEINEKEN Community Fund will help to support these charities. It will help to buy thousands of meals and help make sure that the most isolated feel a little less alone.”

We’ve joined forces with Neighbourly and a number of other companies, such as Marks & Spencer, giffgaff and Coca-Cola, to ensure these incredible charities can continue to provide support where it’s needed most.

Steve Butterworth, CEO of Neighbourly, said:

“It’s great to have HEINEKEN on board. As lockdown continues, their donation will ensure even more local charities get the funds they need to help the most vulnerable people in our communities.”

If you would like to apply to the Fund, click here.

Stay up-to-date on how we’re helping those most impacted by the COVID-19 crisis in the UK.