A very warm welcome to the UK’s leading pub, cider and beer business.

Want to know more about us? We’d love to share more about what we do, so all we need is your year of birth to make sure we’re communicating responsibly!

SORRY, YOU HAVE TO BE OF LEGAL DRINKING AGE TO VISIT THIS SITE.

Please enter your year of birth

This website uses cookies to allow us to see how the website is used, to improve website functionality and to give you the best experience on our website. By using this website, you agree to the use of cookies. Our Cookie Policy explains what cookies are, which ones we use, and how you can manage or remove them. Cookies & Privacy Policy

AMSTEL GOES LOW-CAL WITH THE LAUNCH OF AMSTEL ‘66

6 March 2020

Amstel® has unveiled its first low-calorie alternative, Amstel ’66. Carefully crafted to maintain the refreshing Amstel flavour the UK knows and loves, Amstel ’66 is 3% ABV and contains 66 calories per bottle.

Complimenting the core Amstel® offering, Amstel ’66 is a full-flavoured beer without taste compromise. By offering a great-tasting beer alternative with fewer calories, drinkers can enjoy good times over a beer whenever the opportunity presents itself. 

Nic Casby, Brand Director, comments: “In recent years consumers have become increasingly more conscious of the food and drink they consume, and as a result have started moving towards lower-calorie options. The launch of Amstel ’66 provides more choice – the great taste of Amstel at 66 calories.

Amstel is experiencing 26% growth in the off-trade, with a total worth of £43m[1].

Amstel ’66 is currently available exclusively in selected Sainsbury’s stores in 4x300ml and 12x300ml packs.


[1] Nielsen Scantrack, Total Coverage, Sales Value Data to 28.12.2019

Accessibility