Foster's launches premium new-look glassware

9th June 2015

Foster’s has introduced a new pint glass. It stands taller, with a sleek design and ensures the perfect pour by creating a smooth, foamy head that locks in the carbonation, reinforcing the brand’s commitment to driving quality in every Foster’s pint.

A unique design around the Foster’s logo makes a nod to the brand’s heritage, while debossed rays and silver decoration across the glass create a distinctive, premium feel.

A redesigned lens badge will also be rolled out in conjunction with the glassware to refresh the brand in the on-trade. In line with the glassware, the lens will drive the heritage message of the brand, reference to its first brewing in Melbourne in 1888.

The new glass coincides with the #HooRoo to Brad and Dan advertising currently running on Channel 4. The campaign includes an eBay auction for consumers to bid on props from the famous adverts. Already, the Paddle of Rebuke has made over £800 with all money raised donated to Surf Action – a charity supporting veterans re-adjust to civilian life.

Andrew Turner, On Trade Category and Trade Marketing Director at HEINEKEN says: “Foster’s is a beer with fantastic heritage – the first ice-cold Australian beer. We’re saying ‘hooroo’ to Brad and Dan and entering the next phase of the beer’s life. The new glass is a hugely important part of this as we know that serving quality beer in the correctly branded glass is really important to consumers.”  

The new pint glass is part of a wider brand refresh in the on-trade across the UK and a new half pint glass will follow later this year.

 

For further press information, please contact:

Heineken team at Publicasity on 020 3680 6500 / heineken@publicasity.co.uk