Heineken® centre stage at BFI London Film Festival

5th September 2013

Heineken® centre stage at BFI London Film Festival

Heineken®, proud global partner of the James Bond film franchise, is extending its association with the international film industry by becoming the official beer of the 57th BFI London Film Festival. In partnership with American Express, the Festival will take place from October 9th-20th, 2013.

David Lette, Brands Director at HEINEKEN UK said: “The new partnership provides us with an exciting opportunity to showcase Heineken® at one of the world’s largest and most prestigious film festivals in a Capital city which plays a key role in our global ambition for the brand.”

Heineken® is the world’s leading premium beer and the partnership will debut in true premium style when Heineken® is served to VIP guests at the Opening Night Gala on 9th October at the European premiere of Sony Pictures' Captain Philips. Refreshing, ice cold Heineken® will also be enjoyed at screenings, receptions, cinema light bars and sponsored gala parties across an array of top-class London venues throughout the 12-day Festival.

In 2012 HEINEKEN announced an extension of the brand's 15 year partnership with the James Bond franchise which was brilliantly brought to life in the film’s 50th anniversary year through the brand’s sponsorship of SKYFALL.