Brighton & Hove Albion Team Up With HEINEKEN

9th August 2013

HEINEKEN, the UK’s leading cider and beer business, has secured an exclusive five year agreement with Brighton & Hove Albion FC to supply draught and packaged cider and lager at the Championship club’s 30,000 -capacity stadium. Visitors to the Amex Stadium will be able to enjoy a range of big name brands including Foster’s, Heineken ®, Kronenbourg 1664, Strongbow, Bulmers and Desperados in the concourse bars, kiosks and banqueting and conference facilities.

The new contract extends a successful partnership that began when Brighton moved to the new stadium at Falmer in 2011.As the club’s official supplier of cider and lager, HEINEKEN will benefit from a range of marketing assets including match day hospitality, stadium advertising, sponsorship opportunities, use of the Amex Stadium and a stylish new Heineken® branded hospitality lounge within the stadium.

Rob Clark, Regional Sales Director -Kent &Sussex at HEINEKEN South, said: “Our exciting new partnership with Brighton is the result of a tremendous team effort on both sides and we are looking forward to sharing success on and off the pitch with the club this season and beyond.”

The agreement will reinforce HEINEKEN's brand presence and visibility at major Football League Championship grounds this season, following recently announced commercial partnerships with Middlesbrough and Leeds United.