Edinburgh Festival Goers Set To Enjoy The Fringe With The Amber Nectar

29th July 2013

HEINEKEN’s leading lager brand Foster’s, will again be at the heart of Edinburgh’s renowned Fringe Festival (August 2 – 26) through its sponsorship of the Foster’s Edinburgh Comedy Awards and The Gilded Balloon’s ‘So You Think You’re Funny?’ competition.

Reinforcing the brand’s successful involvement with the world renowned festival, Foster’s will be refreshing visitors at a wide range of the Capital’s hotels, bars and restaurants within easy reach of many of the Festival’s key comedy venues, including the Spiegel Terrace, Pleasance Dome, Gilded Balloon and Underbelly.

Gayle Harrison Brand Director – Foster’s at HEINEKEN said, “We are proud to continue Foster’s high-profile association with the Edinburgh Fringe. Partnerships with major host venues and our ongoing sponsorship of the Foster’s Edinburgh Comedy Awards will enhance Foster’s reputation as a facilitator of top comedy and create a unique environment and occasion for Foster’s to engage with its consumers.”

Foster’s is the leading sponsor of comedy in the UK with a sponsorship portfolio that includes the Foster’s Edinburgh Comedy Awards, the British Comedy Awards and over 100 hours of Original Comedy programming on Channel 4.