Foster's Riverside Debut Is 'Good Call' For Boro

16th July 2013

FOSTER’S lager has been installed as the Official Beer Partner of Middlesbrough FC as part of a new beer and cider supply agreement between the club and HEINEKEN, the UK’s leading cider and beer business.

The announcement comes as part of an exclusive arrangement that will see the Heineken®, Foster’s, John Smith’s and Strongbow – poured at the Championship club’s Riverside Stadium.

Foster’s and John Smith’s, the country’s number one ale brand will be on sale to fans throughout stadium kiosks and bars, starting with the friendly fixture against Bordeaux on July 27.

Heineken® and Strongbow will also be available within the stadium restaurants.

Chief Executive of Middlesbrough Football Club Neil Bausor said: “We are excited to be announcing another long term partnership with a truly global business that has a portfolio of brands in the UK that are so well loved by its consumers.

“In partnering with HEINEKEN we are setting off on an ambitious journey with a shared vision of fan engagement and great match day experiences”.

John Gemmell. Trading Director-North at HEINEKEN added: “We are looking forward to introducing Foster’s and our other leading brands to Boro fans at the Riverside Stadium. HEINEKEN is committed to pouring perfect beer, engaging with fans on match days and promoting responsible drinking.”