Star Pubs & Bars recognised in Business in the Community's 2013 Responsible Business Awards

3rd July 2013

HEINEKEN owned, Star Pubs & Bars was named overall winner of the ASDA Enterprise Growth Award at Business in the Community’s annual Responsible Business Awards Gala Dinner in London last night.

The Judges were inspired by the Star Pubs & Bars lessee support package, and unanimously agreed in their verdict. They recognised that the programme is core to HEINEKEN’s business and provides substantial benefits to both the business and to the community. The Judges were impressed by the innovation of the programme and HEINEKEN lead in developing a culture change in the sector.

The Star Pubs & Bars award winning lessee support programme is designed to help lessees’ grow their businesses, which in turn has a positive effect on their local communities. It does this through:

Business start-up agreement reduces the risk of taking on a lease as investment is kept low and lessees can terminate their contract with three months’ notice

First year support package to assist with cash flow to ensure lessees have a strong start

Training and quality programmes to ensure lessees operate to the best of their ability

Financial investment in pub refurbishments to achieve business growth

Supplier management to provide lessees with category leading business insight and drive down costs

HEINEKEN believes a sure foundation is critical to the longer term success of SMEs and has invested heavily in first year support programmes and business planning including keeping lessee investment low and enabling new lessees to terminate contracts with three months’ notice. For pubs requiring additional investment, new lessees benefit from measures designed to assist with cash flow giving them time to establish themselves.

Chris Jowsey, trading director of Star Pubs & Bars said: “We are delighted to have won this award in recognition of our lessee support programme. Our leased pub business model support SMEs, offering industry leading support, helping them to create businesses that are sustainable in the long term. We are passionate about ensuring the future of the great British pub which we will do by through investment in the pubs, helping lessees develop alternative income streams wherever possible, through driving quality initiatives and through providing the business building expertise needed to succeed in a competitive market. The award is not just for HEINEKEN and Star Pubs & Bars, we see it as an acknowledgement of our partnership with our lessees, of their hard work and of the important role of pubs in local communities.”

The event, at The Royal Albert Hall, marked the culmination of the 2013 Responsible Business Awards that are set up to celebrate the powerful and positive role of business in society. The prestigious awards scheme celebrates innovative examples of how businesses across the UK are making a positive difference - transforming communities through tackling key social and environmental issues, and transforming their businesses by integrating responsible behaviour.

An audience of 1,000 people gathered at The Royal Albert Hall, including CEO of some of the UK’s biggest brands, SMEs, and representatives from government, charity groups and community organisations. The event was co-hosted by Joanna Lumley and Bafta Award winning actor and comedian James Corden.

Chair of Enterprise Growth Award judging panel 2013, Stephen Leonard, Chairman, IBM UK said: “The HEINEKEN lessee support package has won the award for three keys reasons. Firstly, the programme is based around local communities. Secondly, it is changing the way the industry works, being innovative and taking a lead. And finally, the programme is having an impact on hundreds of local communities.”

Stephen Howard, Chief Executive, Business in the Community, said: “The Responsible Business Awards look beyond the headlines to unearth those companies making a genuine difference and truly creating change by living their values. Award winning companies are drawn from a range of sectors, but what they share is an understanding of the critical importance of responsible leadership, a willingness to boldly re-imagine what traditional business practice looks like and a genuine commitment to driving innovative solutions to some of society’s most pressing issues. Star Pubs & Bars should be proud of winning the Award and demonstrating that business truly can be a force for good.”

For full details and case studies of all the 2013 Responsible Business Award winners visit www.bitc.org.uk/awards.