Foster's Vintage Games And Glassware Take Consumers Back To 1888

28th June 2013

HEINEKEN, the UK’s leading cider and beer business, has launched new summer promotions for its flagship mainstream lager brand Foster’s. Celebrating Foster’s 125th anniversary, the new activities will give on trade drinkers the chance to win a range of vintage bar games, while off trade shoppers can win stylish Foster’s 1888 branded glassware.

Foster’s 1888 Vintage Games will run in over 5,000 pubs and clubs across the UK from July offering drinkers the chance to win instant prizes in a scratch-card promotion inspired by pub games that were popular in Australia in the 19th century. Lucky winners can collect an assortment of retro designed pub games including playing cards, poker dice, a vintage games book and table quoits.

Eye-catching POS will also encourage consumers to visit www.fosters.co.uk where they can download a free Foster’s 1888 vintage skittles app and test their bowling skills online.

Simultaneously, off trade shoppers can win a limited edition Foster’s 1888 beer glass when they purchase specially-marked packs of Foster’s 1888 redesigned cans bearing a vintage brand logo honouring the brand’s 125th birthday year.

The promotional activity represents the brand’s biggest through-the-line investment to date and is part of a multi-million pound marketing support programme commemorating the brand’s anniversary..

Gayle Harrison, Brand Director-Foster’s at HEINEKEN said, “The Foster’s 1888 Vintage Games and glassware promotions will heighten brand engagement and toast Foster’s history of providing true lager refreshment since 1888.”