HEINEKEN Invites Licensees To Discover Cask And Increase Sales

14th June 2013

HEINEKEN, the UK’s leading cider and beer business, is reinvigorating its cask ale offering through the launch of Discover Cask, a new guide designed to help licensees increase their sales of cask ales.

Published quarterly, the summer edition of HEINEKEN’s new Discover Cask catalogue showcases 33 national and regional cask beers that are permanently distributed by the company, alongside a diverse selection of popular seasonal guest ales, which will be change on a monthly basis.

The new publication highlights the individual characteristics of the cask brands on offer with beer tasting notes and product descriptions while a newly-introduced colour and strength chart provides an at-a-glance guide to simplify ale selection

The catalogue, which will be issued this month to 6,500 HEINEKEN-supplied cask stockists, also offers licensees business-boosting advice and tips on assembling the best cask range for their outlet. An accompanying welcome pack will include promotional in-bar materials including posters, loyalty cards and a pump clip to drive consumer awareness of the HEINEKEN Discover Cask campaign.

Please contact your HEINEKEN sales representative for more details.