Sol's New Look Brings Mexican Spirit Of Independence To UK

24th May 2013

SOL, the international premium packaged lager from Mexico, is unveiling a vibrant new global identity in UK bars this summer as part of the international roll-out of a stylish new 330ml flint, long neck bottle and secondary packaging designed to improve stand out and drive sales.

The award -winning new embossed bottle design reflects Sol’s Mexican independent heritage and bold new brand positioning, which is encapsulated in the label descriptor, Espiritu Libre desde 1899 (Free Spirit since 1899).

Jacco van der Linden, Marketing Director, HEINEKEN said: “The growing demand for world beers that offer easy-drinking refreshment has made Sol one of the UK on trade’s fastest-growing premium lagers, where the brand has grown year-on-year distribution + 21 %.” (CGA MAT w/e 23 March Jan 2013)

The new bottle will be highlighted in outlet with, eye-catching POS. Sol will also be backed this summer by an innovative promotion targeting urban, affluent men who value their independence and ‘know how the world works’.