HEINEKEN Introduces The 'Posh Drop' In New TV & Outdoor Work For Foster's Gold

20th March 2013

HEINEKEN, the UK’s leading cider and beer business, is launching a new TV and outdoor creative for its premium bottled lager Foster’s Gold which builds on the product’s ‘posh and sophisticated’ credentials while remaining true to the parent brand’s inherent ‘No Worries’ values.

30 and 40 second TV executions of the ad, ‘France’ - created by Adam & Eve with media planning and buying through MediaVest, - show Aussie brand ambassador Brad calling his Agony Uncle partner Dan for advice from France’s Cote D’Azur, the latest stop on his European travels..

The film opens at a trendy party showing Brad on the terrace of a stunning Mediterranean villa, looking completely at home as he sips Foster’s Gold – “the Posh Drop” - in his new stylish surroundings. His poise is clearly jolted when he sees one local welcoming another with a traditional Gallic greeting, prompting the question to his beach hut buddy. “Should I join in?

The ad closes with Brad heeding his friend’s advice and giving a rather startled Frenchman, who has handed him a bottle of Foster’s Gold, a hearty hug of appreciation.

Gayle Harrison, Brand Director – Foster’s at HEINEKEN said, “The new TV and outdoor advertising will reinforce Foster’s Gold’s credentials as ‘The Posh Drop’ and build on its trade and consumer reputation as one of the most exciting and successful additions to the beer category.“