Kronenbourg 1664's 'Funnel Vision' Brings New Glass Act To The Bar

19th March 2013

HEINEKEN, the UK’s leading cider and beer business, has unveiled a stylish, new pint glass for its premium draught lager Kronenbourg 1664 to enhance the consumer drinking experience and build on the quality credentials of the brand.

This is the first new glassware introduced to the brand in more than a decade. The distinctive shape is designed to maximise Kronenbourg 1664’s revered taste by funnelling its unique aroma towards the consumer. The brand’s distinguished heritage and Alsace’s famous Strisselspalt hops are also depicted on the glass to reinforce the beer’s superior taste reputation.

Lawson Mounstevens, Managing Director- On Trade at HEINEKEN said: “We set out to create a glass to complement the brand’s premium quality and maximise the enjoyment of drinking Kronenbourg 1664. Branded glassware is an immensely important selling tool for our brands and our customers as it optimises in-outlet quality and adds genuine value to the pub-going experience.”

The roll out of the new glassware coincides with the brand’s new ‘A Taste Suprême’ TV and outdoor campaign. Our picture shows French football legend Eric Cantona toasting the ‘Hero hop farmers of Alsace’ with a pint of Kronenbourg 1664 in the new funnel glass.