Symond's Founder's Reserve Calls For The Good Times To Be Reserved

9th October 2012

HEINEKEN is tapping into the growing interest in the accessible heritage cider category this autumn with the launch of new trade press advertising, coupled with heavyweight PR support and a major sampling campaign for its premium craft cider Symonds Founder’s Reserve.

The Good Times Should Be Reserved campaign will run in beacon outlets in October and November in major cities and feature branded glassware and eye-catching point of sale materials. The campaign will be backed by mystery shopper activity rewarding bar staff for POS displays and product recommendations with cash prizes while consumers who sample Symonds Founder’s Reserve can win a Reserved Night Out worth £100 in a free draw.

Lawson Mountstevens, Managing Director – On Trade at HEINEKEN, said: “Symonds Founder’s Reserve has a real depth of character, instilled by over 250 years of cider-pressing expertise. The brand has a rich heritage which will be brought to life over the next couple of coming months via the Good Times Should Be Reserved campaign.”