James Bond On A Secret Mission In Global Heineken® Campaign

20th September 2012

Amsterdam, 20 September 2012 - Heineken®, the world’s leading premium beer brand, today launched a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALL, which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and ‘Crack the Case’, viewers will be taken on an epic train journey alongside stunning Bond newcomer Bérénice Marlohe.

The interactive experience begins exactly where the TV advert leaves off, with viewers invited onto a train by the smouldering Bérénice before it embarks on a voyage through a spectacular vista of snowy mountains. Putting viewers through their paces, a series of gruelling tests will lead them to ‘Crack the Case’ whilst protecting its contents from ferocious villains.

Shot at Shepperton Studios, the interactive campaign pays homage to the James Bond franchise with a series of subtle nods towards previous films. The train carriages were inspired by classic Ken Adam Bond film sets, whilst replica James Bond film props were used throughout the campaign ad.