2012 Foster's Edinburgh Comedy Awards Set To Be Best Yet

21st June 2012

HEINEKEN's leading mainstream lager brand Foster's will, for the third year, partner the Edinburgh Comedy Awards in August and Awards founder and director Nica Burns predicts that, in its 32nd year, the world-famous festival of comedy talent will be the biggest and best yet.

Speaking at the launch of the 2012 Foster’s Edinburgh Comedy Awards, Nica said: “Comedy is firmly established at the heart of the Edinburgh Fringe, providing 36% of all the shows. 2012 will be another record- breaking year for the Foster’s Edinburgh Comedy Awards with over 530 shows eligible. The real excitement is that the talent keeps on coming and we can all look forward to discovering a host of exciting new comedy performers and shows.

“I am particularly delighted that the Gilden Balloon’s ‘So You Think You’re Funny?‘ comedy competition – often seen as the first step to an Edinburgh Comedy Award nomination - has also joined Foster’s comedy programme this year.”

Foster’s brand manager Niall McKee said: “Foster’s and comedy have become a famous double act since we put comedy at the heart of our marketing strategy with our sponsorship of the Edinburgh Comedy Awards in 2010. The Awards have given us the confidence and credibility to extend Foster’s association with the genre from grass roots stand-up in clubs and pubs through to nurturing Channel 4’s ‘Original Comedy’ series and the commissioning of exciting new shows for fostersfunny.co.uk.”

There will be no changes in 2012 to the judging process or the Awards categories. All eligible shows will automatically be watched by the Awards team and the awards shortlist will be announced on August 22, with the winners announced at a lunchtime ceremony on Saturday August.

The judging panel consists of seven professionals and three comedy punters representing the public. The panel will be chaired this year by Lindsay Hughes Head of Talent & Executive Producer, Baby Cow Productions.

The prize money for best comedy show is £10,000 with £5,000 each for the Best Newcomer and the Panel Prize winner. Touring support will continue to be offered to awards nominees. For more information about the Foster’s Edinburgh Comedy Awards visit www.comedyawards.co.uk.