Heineken 'lights up the night' with designer club bottle

6th December 2013

Innovation has been at the core of the Heineken® brand for over 140 years and the iconic world beer is continuing its journey of exploration with the UK launch of its design-led premium aluminium Club bottle.

Created in collaboration with leading US artist Matt W. Moore, the Heineken® Club bottle was ceremoniously unveiled at this year’s Milan Design Week. The striking design features a world-first in design featuring bold, origami-like graphics in brilliant green and blue UV colours that glow in the dark and ‘light up the night’ when exposed to black light.

The new bottle made its UK bow at the Canary Wharf Ice Rink where HEINEKEN teamed up with Boisdale restaurant to create a dedicated Heineken® VIP Lounge. The launch included a spectacular UV light dance show and music from headline DJ, Nick Grimshaw while waiting staff in premium designer uniforms heightened the exclusivity by serving the new bottles from an eye-catching origami tray.

Andrew Turner, Category & Trade Marketing Director at HEINEKEN said: “The launch of the Club bottle is another step along the way to making Heineken® the UK’s No.1 premium lager. The bottle will be rolled out in top bars and clubs in London and other major cities in the UK, providing Heineken® ‘Men Of The World’ with an exclusive, superior on-trade drinking experience.”

In 2003, Heineken® became the first brand to launch an aluminium bottle and the newest addition to its famous ‘nightlife-occasion’ was introduced to 11,000 design enthusiasts at Milan Designer Week in April this year.