HEINEKEN to invest £18.5 million in its Star Pubs & Bars Estate

16th January 2014

HEINEKEN is to invest £18.5 million in its Star Pubs & Bars estate in 2014, the biggest programme of capital expenditure the estate has ever received.

A sixth of the company's 1300 pubs are set to benefit from the programme which will include 60 to 70 major refurbishments with an average spend of £135,000 as well as over 100 external signage and redecoration schemes.

The development of food will be a common feature of the projects furthering the company’s ambition that every pub in the estate will serve food and that it will account for 50% of sales by 2020.

Wi-fi and superb coffee will be added at every major project site and HEINEKEN’s new Smart Dispense system installed to maximise beer quality. Lessees will also benefit from three days of coaching, support and staff training tailored to their specific requirements to ensure a smooth, successful relaunch of their pub.

Lawson Mountstevens, UK Sales Managing Director, On Trade, HEINEKEN, says the scale of the investment is testimony to the strong track record of Star Pubs & Bars at developing pubs and generating good returns for lessees and the company alike as well as to the keenness of many lessees to invest. By accelerating investment all parties are able to benefit earlier.”

Adds Mountstevens “Customers expectations are increasing all the time and they are looking for a great experience whenever they go out; the pub’s design, food and drink and service all have to be right. This is especially true when customers have less disposable income as they want real quality when they do spend their money.

“HEINEKEN is committed to the long-term future of the great British pub. Continued investment is essential to this, enabling us to meet and exceed customer expectations as well as to maintain the Star Pubs & Bars estate’s premium positioning with great pubs and strong businesses which appeal to skilled operators.”