Charlton Athletic re-sign HEINEKEN

11th October 2013

HEINEKEN, the UK’s leading cider and beer business, has extended its long-term partnership with Charlton Athletic FC by agreeing a new, exclusive contract to supply draught and packaged cider and beer at the Championship club’s 27,111 - capacity stadium. Visitors to The Valley are now be able to enjoy a range of market leading brands on draught, including Foster’s, Kronenbourg 1664, Strongbow, John Smith’s and Murphy’s Irish Stout and premium packaged products Heineken ®, Desperados, Tiger and Bulmers cider served in the public concourse bars or private banqueting and conference facilities.

The new contract extends a successful partnership that began more than 15 years ago .As the club’s official supplier of cider and lager, HEINEKEN will benefit from preferred supplier status and commercial assets, including match day restaurant hospitality, perimeter, programme and club website advertising and a range of bespoke marketing opportunities.

Rob Clark, Regional Sales Director -Kent &Sussex at HEINEKEN South, said: “We are delighted to extend our partnership with the Addicks for another three years. We look forward to supporting the club in their efforts to consolidate their Championship status and recapture a Premiership place over the period.”

The agreement will reinforce HEINEKEN's brand presence and visibility at major Football League Championship grounds this season, following recently announced commercial partnerships with Brighton & Hove Albion, Middlesbrough and Leeds United.