HEINEKEN INSTALLED AS OFFICAL DRINKS SUPPLIER TO ASHTON GATE STADIUM

5th August 2014

HEINEKEN has been appointed as the official beer supplier of Bristol’s Ashton Gate Stadium in an agreement with Bristol Sport.

The new contract will see the UK’s leading cider and beer producer provide the Ashton Gate Stadium with a wide range of draught and packaged ale, lager and ciders including John Smith’s, Foster’s, Heineken®, Kronenbourg and Bulmers over the next two years.

Bruce Wellman, Regional Sales Director - South West, HEINEKEN in the UK, said: “The new agreement will provide an excellent showcase for our portfolio of market leading long alcoholic drink brands and we are looking forward to working with the Bristol Sport Limited team to ensure that our products add to the experience and enjoyment of visitors to the Ashton Gate Stadium in Bristol. With a massive development plan already in place plus both Bristol Rugby and Bristol City playing at the stadium this year it is certainly exciting times ahead.  HEINEKEN UK looks forward to supporting their success both on and off the field in the future.”

Andrew Billingham, CEO of Bristol Sport said: “Heineken is recognised for its strong association with top flight sport and the South West. We look forward to a successful partnership through the stadium rebuild over the next two years and beyond. Obviously it will be a period of positive change and it will be exciting to work with Heineken to develop the most innovative ways to enhance our customer experience.”

 

Notes to Editors

About HEINEKEN in the UK

Headquartered in Edinburgh, HEINEKEN employs around 2,000 people. In addition to being Britain’s leading cider and beer business, HEINEKEN owns around 1,250 pubs through its Star Pubs & Bars business. We are passionate about our cider and beer brands and the outstanding service that we offer to our customers. Our unrivalled portfolio of brands includes Foster's, Heineken®, Strongbow, Desperados, Kronenbourg1664, John Smith's and Bulmers backed by a full range of niche and speciality brands.

For further information please contact: Milly Hutchinson, UK Press & PR Manager, HEINEKEN

Tel: 07966 112965 or milly.hutchinson@heineken.co.uk