Kronenbourg 1664 Scores with Cantona on pack for the first time ever

17th May 2016


Kronenbourg’s ‘taste suprême’ star and football legend Eric Cantona, will appear on packs for the first time, as part of Kronenbourg 1664’s wider ‘Alsace-tians’ campaign which launched earlier this month. The limited edition packs will be featured across most Kronenbourg 1664 SKUs and are available from Wednesday 18th May.

Category and Trade Marketing Director, Craig Clarkson said: “Eric Cantona is without doubt one of the most recognisable Frenchmen in the world, so this will give fantastic stand out and huge demand for these limited edition packs. With this year’s sporting events fast approaching, the iconic, illustrated design on the packs will help retailers attract shoppers with eye catching displays in order to maximise beer sales over the summer.”

The iconic, illustrated Cantona image features his trademark popped collar and will also feature on the brand’s bottle label and cans.

Ifeoma Dozie, beer brand directorat HEINEKEN said: “The introduction of these limited edition packs to support the new ‘Alsace-tians’ campaign reinforces the quality and suprême taste of Kronenbourg 1664.”

The Eric Cantona packs will be available in the following formats: