HEINEKEN Unveils Something To Shout About

28th February 2014

HEINEKEN, the UK's leading cider and beer business, is giving licensees the chance to make a flying start to the year with the launch of a groundbreaking new consumer marketing 'toolkit', which is aptly called Our Shout. The scheme allows stockists of leading HEINEKEN UK draught cider and brands exclusive access to a personalised advertising and marketing service.

In a Cider and Beer Supplier first, HEINEKEN's Our Shout will help licensees effectively harness the benefits of digital and social media, local advertising and even equip them with a mobile tablet to maximise their publicity, consumer experience and profit potential.

Tools to attract today's drinkers

Unlike other schemes ‘Our Shout’ provides far reaching benefits to customers. The rewards available are proven tools that outlets can use to attract the modern drinker and enhance their business offering in an increasingly competitive market.

With rewards including website creation and maintenance, social media management, Wifi , local print and radio advertising and a free tablet computer, 'Our Shout' helps licensees to add genuine lasting value to their customer offering , by enhancing outlet awareness, maximising footfall, lengthening dwell time and increasing spend per head.

Licensees can sign up to the new rewards scheme by stocking one or more brand from HEINEKEN's range of best-selling brands, – which includes Heineken®, Foster's, Strongbow, Amstel, Kronenbourg 1664 Symonds Reserve and John Smith’s Extra Smooth.

Lawson Mountstevens, Managing Director-On Trade at HEINEKEN, said: "We recognise that the best way to engage with our customers is to help them engage with their own. 'Our Shout' is more than just an initiative for outlets to stock our portfolio of brands, it's a massive opportunity for publicans to use our expertise to help drive sales and footfall in a highly competitive market and make a real impact as a business.

A personalised pub marketing service

"We know that every pub and bar that signs up to Our Shout is unique and each will have different expectations and requirements. The personalized marketing service and incentives the scheme offers will be tailored to suit the specific needs of our customers. We’re confident that the reward options will deliver significant tangible benefits to participating outlets, enhancing services and experiences for their existing clientele while increasing their ability to attract new drinkers. We like to think of Our Shout as a pub’s own personalised marketing agency."

To find out more about 'Our Shout' from HEINEKEN speak to your local sales representative.