World's Longest Running Flat Racing Sponsorship to Get Longer!

27th March 2014

York Racecourse and HEINEKEN, the UK's leading cider and beer company, have announced that the John Smith's Cup – the longest running flat race sponsorship in the world – is to be renewed for another two years taking their association through the showpiece race to its 56th running in 2015.

Eagerly awaited by racing connections and punters alike, this year's John Smith’s Cup on July 12th will carry a £150,000 prize fund and form the main feature in a seven – race programme at the Knavesmire course which includes two Listed Races that will also be supported by Britain's leading ale brand.

Confirming the new agreement, Lawson Mountstevens, Managing Director – On Trade at HEINEKEN UK, said: "Yorkshire is synonymous with great beer and top class racing and we are delighted to extend a partnership forged between two of the county's finest and best-loved products. From humble beginnings, the John Smith's Cup has become a red-letter day in the county's social and racing calendars and is firmly established as a must-see event in the diaries of a bumper crowd and a large Channel 4 television audience."

Acknowledging the enduring support from the Tadcaster-brewed beer, James Brennan, Head of Marketing and Sponsorship for York Racecourse said: "We're delighted to be continuing a partnership that has prospered since 1960 to become one of the most enjoyable days in the sporting year."

The 54th running of the John Smith's Cup in 2013 saw a dramatic victory for Danchai, leading home a one-two for trainer William Haggas.