Cantona Kicks-off New Kronenbourg 1664 Campaign

4th May 2016

HEINEKEN, the UK’s leading cider, beer and pub business, is demonstrating the supreme taste credentials of its premium lager brand Kronenbourg 1664 with a new integrated campaign starring Eric Cantona, following his memorable turn in last year’s #LeBigSwim campaign.

The campaign kicked-off last night (Monday 2nd May) with a 60-second TV advert premiere on C4. In the spot, Cantona is seen with a pair of intrepid canines, introducing viewers to “the most intelligent dogs in the world: The Alsace-tians”. Cantona drives his canine companions around Alsace, with viewers seeing The Alsace-tians leaping into action to deliver a timely Taste Suprême. From untying a monk ensnared in the church bell ropes to freeing a postman buried deep in the snow, the campaign depicts The Alsace-tians liberating and libating the locals when they need them most. The new creative can be viewed at https://www.youtube.com/Kronenbourg1664  

As well as starring in the 60 and 30 TV executions, Eric Cantona will be appearing on new limited edition packaging of Kronenbourg 1664 launching on May 16th across the Off-Trade channel.

In celebration of the new ‘Alsace-tians’ activity, Kronenbourg 1664 is opening the ‘Bar D’Alsace-tian’; the world’s first bar staffed entirely by dogs. The four-legged staff of professionally trained Alsatians will wear a customised dog harnesses with a miniature wooden barrel mounted at the front to deliver a Taste Suprême of Kronenbourg 1664 directly to customers at their tables. Bar D’Alsace-tian will be located on Greek Street in London and open to the public on Friday 6th May from 6pm – 8:30pm.

Ifeoma Dozie, beer brand director at HEINEKEN said: “We’re delighted to bring Kronenbourg fans a new chapter in the tale of a Taste Suprême, and once again featuring the inimitable brand ambassador Eric Cantona. The Alsace-tians and ‘Bar D’Alsace-tian’ continue the humorous and tongue-in-cheek narrative already established in past campaigns, but take the Kronenbourg story in a completely new direction - demonstrating in a brilliantly creative way the personality, premiumness and supreme taste credentials of Kronenbourg 1664.”

Only customers with a table reservation at Bar D’Alsace-tian will be permitted entry. For more information on table reservations visit www.biletto.co.uk