HEINEKEN creates additional sales opportunity for Star Retailer customers by unveiling exclusive partnership with Deliveroo

18th November 2016


HEINEKEN, the UK’s leading cider and beer producer, is bringing further support to its network of Star Retailer customers by unveiling an exclusive partnership with the on-demand delivery service Deliveroo. The agreement will see the launch of Brew House, a brand through which shoppers will be able to order HEINEKEN beer and cider directly to their doors via the Deliveroo app.


Using the same model as Deliveroo’s food delivery service, Brew House will launch across 15 of HEINEKEN’s partner stores in London and will be rolled out nationwide by the end of the year. In order to get involved and make the most of this beneficial partnership, retailers will need to be located within Deliveroo’s delivery zones and ensure their stores are well stocked with the selection of HEINEKEN products available on Brew House (full list below). Star Retailers will be able to confirm Brew House orders via a tablet set up by Deliveroo before the local Roo rider picks up and delivers the order.


The exclusive, first of its kind partnership represents an incredible opportunity for Star Retailer stores to drive sales on quieter week days from a premium product range. As shoppers look to create the perfect quiet or big nights in, Brew House will empower retailers giving them an efficient tool to win over additional shoppers, Deliveroo customers, while also retaining their own.


Craig Clarkson, Off-Trade and Category Director at HEINEKENcommented: “At HEINEKEN we work continuously to create new opportunities that support our network of retailers. Deliveroo alcohol delivery has been hugely successful since its launch in June and we identified the service as the perfect partner to help our customers fully embrace the digital revolution and boost their sales. Brew House has been designed as a vehicle to bring retailers and shoppers closer and we are looking forward to seeing the service roll out with our customers across the nation.”


Brew House will sit within the Deliveroo app and offer shoppers beer and cider deliveries straight to their door and offices within 20 minutes. Available to order will be the following range of chilled HEINEKEN products:

Amstel Lager 650ml

Birra Moretti Lager 660ml

Bulmers Original Cider 500ml

Heineken Lager Bottles 4x330ml

Heineken Lager 650ml

Kronenbourg 1664 650ml

Old Mout Kiwi & Lime Cider 500ml

Old Mout Passionfruit & Apple Cider 500ml

Sol Lager 4x330ml

Tiger Beer 640ml



For further press information, please contact:

The HEINEKEN team on 020 3757 6800 / heineken@publicasity.co.uk