Heineken® 0.0 Sponsors Inaugural Mindful Drinking Festival

21st August 2017

Launched in March to meet the growing demand for great tasting alcohol-free lagers, Heineken 0.0 sponsored the first-ever Mindful Drinking Festival on Sunday 13th August.

Heineken further raised awareness of its zero-alcohol variant by welcoming hundreds of consumers interested in non-alcoholic alternatives to beers and wines. Heineken’s® Master Brewer, Willem van Waesberghe, was on hand to explain more about the dedicated brewing process which is used to create Heineken 0.0’s premium flavour.

The Master Brewer commented: “We were delighted to welcome so many fans and teach them more about Heineken 0.0. This new beer gives consumers choice for a variety of drinking occasions. It also contributes to the growing trend around the importance of responsible alcohol consumption and living a balanced, healthy lifestyle”.


For further information or images, please contact the HEINEKEN team at Publicasity:

Tel: 020 3757 6800

Email: heineken@publicasity.co.uk

Mindful Drinking Festival:Laura Willoughby MBE | laura@joinclubsoda.co.uk | 07968708703



Headquartered in Edinburgh, HEINEKEN employs around 2,000 people. In addition to being Britain’s leading cider and beer business, HEINEKEN owns around 1,049 pubs through its Star Pubs & Bars business. We are passionate about our cider and beer brands and the outstanding service that we offer to our customers. Our unrivalled portfolio of brands includes Foster's, Heineken®, Strongbow, Desperados, Kronenbourg1664, John Smith's, Bulmers, Amstel, Birra Moretti and Old Mout backed by a full range of niche and speciality brands.