Discover Old Mout's New Pomegranate & Strawberry Flavour

22nd April 2015

Old Mout is launching a brand new flavour, Pomegranate & Strawberry, the fourth flavour for the world cider brand.

Best served over ice with fruit, Pomegranate & Strawberry joins the current Old Mout range, which includes Summer Berries, Passionfruit & Apple, and Kiwi & Lime. The New Zealand brand, which was introduced to the UK last year, has been a driving force of growth in the booming world cider category.1

Emma Sherwood-Smith, Director of Cider brands at HEINEKEN said: "New Zealanders are known for their adventurous and bold personalities, which is exactly the ethos that drives Old Mout. Pomegranate & Strawberry is exotic and unique and we know it will be a hit with consumers as they enjoy discovering new, interesting flavours."

The new flavour will be launched with a £4m marketing campaign which will continue to build the brand. In its first year, over 12 million bottles of Old Mout were sold.

Pomegranate & Strawberry is 4% ABV and available to order from mid-May in the on and off-trade channels in 500ml bottles.



ENDS

For further press information, please contact the Heineken team at Publicasity on 020 3680 6500 or email heineken@publicasity.co.uk

1 Nielsen GB total off-trade MAT, 500ml SKU, 03.01.15