HEINEKEN welcomes Red Stripe to its UK business

22nd December 2015

 

Following a global deal with Diageo worth $780.5m, HEINEKEN will take control of Red Stripe in the UK from 1 January 2016.

 

The Jamaican lager will join HEINEKEN’s premium range of beers in the UK which includes Heineken®, Desperados, Tiger, Sol and Birra Moretti.

 

David Forde, MD of HEINEKEN in the UK said: “We are hugely excited about Red Stripe joining our premium beer portfolio. The beer has a rich heritage – from its links with music through the decades, to its famous cans and stubby bottles.  Red Stripe brings with it a wealth of opportunities for our customers which we will support through brand investment and innovation.”

 

Customers can order Red Stripe and Dragon Stout from HEINEKEN from 30 December 2015, with first deliveries taking place from 2 January.

 

 

For more information on this release, please contact:

 

The HEINEKEN team on 020 3757 6800 / heineken@publicasity.co.uk