9th June 2014

PS – the Pub Company Limited has taken a second pub with Star Pubs & Bars, the Red Lion on the High Street in Bracknell, bringing its current estate to a total of five sites.

The pub, which reopened this week, has been renamed Blue’s Smokehouse, a new American themed brand that PS - the Pub Company Limited intends rolling out to other sites. It has invested £250,000 on refurbishing the pub to recreate the relaxed feel of the American South, including cladding part of the exterior in distressed wood to create a traditional smoke shack.

Blue’s Smokehouse features a 700 square foot bar focusing on lagers, continental beers and real ales, an authentic 140 seater American BBQ restaurant and an Italian/American ice cream bar also selling milk shakes and smoothies. As well as serving good value food prepared in the American style with meat smoked in specially imported smokers, Blue’s Smokehouse will offer a great all-round fun experience for customers with live music featuring the Blues, soul, Bluegrass and even Country music.

The operator was attracted by the Red Lion’s prominent position at the southern gateway to Bracknell town centre which is set to benefit from a £750 million redevelopment.

Says Carlos Maidana, director of PS – the Pub Company Limited, “The cost of pub ownership is high. Leasing provides a low cost way of expanding our business and getting great sites in prime locations such as the Red Lion. Star Pubs & Bars’ support of our new concept and flexibility in the way they work have made our development at Bracknell possible. We are great believers in the wet trade, everyone bangs on about food, food, food, but it’s actually far more cost effective to deliver a great wet offering, the food should be a balance to a great bar and Star Pubs & Bars association with Heineken has been a real asset.”

Adds Chris Jowsey, trading director with Star Pubs & Bars “Enabling business development and building long term partnerships with our lessees are our priorities. We are delighted that such experienced operators are expanding their estate with us and to be bringing our brands’ range and expertise to their new venture. Having had a taste of Blue’s Smokehouse first hand, I am sure it will be another success story for PS – the Pub Company Ltd.”

PS – the Pub Company Limited is looking to further expand its Blue’s Smokehouse brand with Bristol and Bournemouth as target towns for sites.

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Further information from:
Star Pubs & Bars - Siobhan FitzPatrick – 07956 542558
PS - The Pub Company Ltd - Carlos Maidana - 07831226770
Issued: 9/6/14