John Smith's Golden Ale for the Modern Male

29th April 2016


A Golden Ale For The Modern Male:  Former footballer, Robbie Savage, is partnering with John Smith’s to drive awareness of John Smith’s Golden Ale.



To celebrate the partnership, the brand opened the John Smith’s Golden Tanning Pub on Wednesday 27th April, which coincides with the launch of a nationwide OOH campaign. The pop-up offered modern men a unique chance to enjoy a John Smith’s Golden Ale whilst receiving a golden spray tan. The OOH campaign, which will run for four weeks covering over 1,000 sites in the UK, is aiming to drive awareness among the target audience and encourage trial for the first new beer from John Smith’s in 22 years.