12th June 2017


French football legend, Eric Cantona, is once again gracing packs of Kronenbourg 1664, with his Suprême image.

Last year, Cantona’s magnifique picture on pack led to a 25% growth in value for Kronenbourg 1664[1].

‘Iconic, Adored, a Taste Suprême’ hails the pack alongside Cantona’s signature. Cantona will be across the full range, delivering a confident and bold message and creating eye-catching stand-out on shelf which, it’s expected, will lead to a similar uplift in value for retailers.

 “We’re thrilled to be featuring this true icon on our packs once again,” says Toby Lancaster, category and shopper marketing director at HEINEKEN. “With Eric’s help, last year’s campaign grew the brand by 25%[2] through the extra sales it brought to our customers and we’re expecting to see another strong performance this year. We’re confident the premium new look will attract more shoppers to Kronenbourg 1664’s ‘Taste Suprême’, bringing a summer sales boost to stores across the UK.”

The limited edition Eric Cantona packs are available to order now across all of Kronenbourg 1664’s bottle and can packs.


For further information or images, please contact the HEINEKEN team at Publicasity:

Tel: 020 3757 6800



[1] Nielsen Value Sales % Chg (Mat – Sept ’16 vs ’15)

[2] Nielsen Value Sales % Chg (May-Sept ‘16 vs ’15)