Star Pubs & Bars Lessees to Access Pub Data on Ecommerce Site

30th September 2014

In a new departure for the leased sector, Star Pubs & Bars has extended the capability of its new ecommerce site, Star Pubs & Bars Online, to enable lessees to access their pub specific data including their Brulines reports and key property information such as their gas and electricity safety certificates, insurance documents and details of any loans.


Unique in the leased trade, the site allows lessees to administer their accounts, invoices and statements online. As well as ordering product, lessees can access business support and practical advice on everything from maximising income from food to launching accommodation, link directly to suppliers such as Sky and CPL with whom Star Pubs & Bars has preferential terms, track sales patterns on all tied products and make rent payments.


The company has also established Star Pubs & Bars Online as an overall communications portal by adding company news to the site.


A quarter of Star Pubs & Bars’ lessees have taken up use of the ecommerce site since its launch six months ago. Research reveals that the most popular benefits are the ability to order product 24/7 and the convenience of having all their support and business information readily accessible in one place.


Star Pubs & Bars Online was created following a wide-ranging review of leading retail and pub industry sites together with lessee research. The site is the most comprehensive in the leased sector and Star Pubs & Bars trading director, Chris Jowsey, anticipates that it will revolutionise the way in which it does business with its lessees, saving them time and encouraging further uptake of the extensive range of support offered by the company.


Says Jowsey, “The ecommerce site is designed to provide the ultimate in convenience for lessees and offers a completely new way of working with us. As a people business, face-to-face and phone contact are fundamental to the way we work, however, in addition, lessees now have the option to undertake their business, access support and reference critical information specific to their pub at a time and in a manner that suits them.’


Continues Jowsey, “Another key benefit is that by providing information from the company direct to lessees online, it frees up time in pub reviews, enabling BDMs to focus even more on business development and issues specific to each pub.”


Adds Jowsey, “The feedback from users has been phenomenal. We see this as just the starting point and are committed to evolving the site, reviewing advances in ecommerce and speaking to our lessees to ensure that Star Pubs & Bars On Line continues to be the at the forefront of this technology and delivering what our lessees want.”