John Smith's proves it's only ordinary by name

4th May 2015

John Smith's, the number one selling ale brand in the UK1, is introducing a new look to its Extra Smooth and Original ales increasing investment in the classic ale segment.

The repositioning will increase consumer awareness for the brand which is worth £79m to the off-trade2. The new look cans and outer packaging will be available to retailers from mid-April.

The packaging change will be seen across all 4, 10, 12 and 18 multi-packs of John Smith's. The refreshed cans have been modernised with a more dynamic design ensuring the packs are bold and have great stand out on shelf. The name badge references the Tadcaster Brewery, the home of the brand since 1758, highlighting John Smith's heritage.

Ifeoma Dozie, Mainstream Beer Brand Director at HEINEKEN says: "John Smith's is an institution in the beer world and loved by millions of consumers. It's only right that we bring this fantastic beer up to date with a new look which really makes it stand out. It's modern but importantly also recognises our heritage and brewing credentials."



1 Nielsen Total Coverage GB 20.12.14 Volume and Value MAT
2 MAT value sales data, Nov 2014



-ENDS-

For further press information, please contact: Heineken team at Publicasity on 020 3680 6500 / heineken@publicasity.co.uk