Brewing Good Cheer

Star Pubs & Bars are invited to join our campaign to show what an important role pubs play in communities!

Brewing Good Cheer

With your Halloween pumpkins packed away and bonfire night sparklers burnt out, the countdown to Christmas has officially begun!

The festive season may be a busy time for pubs, but for those who live alone or don’t have friends or family around, it can be a lonely time of year.

So throughout December, HEINEKEN, with Star licensees and local charities, will be hosting festive pub lunches for people in need of some company up and down the country.

We’re calling on all Star pubs and bars to get involved! Hosting a lunch for people in your community is easy. Just complete a short form – click here - letting us know why you want to be a Brewing Good pub and which local charity, that supports socially isolated people, you’ll be inviting.

We’ll cover the lunch costs* of the first 50 Star pubs to sign up. For those who miss out on funding, there’s still an opportunity to get involved. Email us to receive the Brewing Good Cheer campaign guide for ideas at

We’re really proud of the important role pubs play in local communities, so join us in taking this message nationwide!

Watch our Brewing Good Cheer video for more.

Any questions? Please email


*Your SP&B trade account will credited with £400 to cover the cost of lunch for 15-20 people and transport if needed.