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5 December 2019

TV favourites Eamonn Holmes and Ruth Langsford are fronting a campaign to bring good cheer and community spirit to pubs across the country this festive season, as part of HEINEKEN’s mission to help raise awareness of the important role pubs play in bringing communities together.

HEINEKEN is giving a Christmas treat to hundreds of charities up and down the country by putting on over 180 events during the festive period for people who don’t often get the change to enjoy their local.

The much-loved married couple, Eamonn Holmes and Ruth Langsford surprised guests from community foodbank St Saviour’s Sunbury and care home charity Langley Haven by dressing up as Santa and Mrs Claus to host a pub lunch for both charities at The Red Lion pub in Shepperton.

Volunteers from the foodbank, alongside members of the local community who have called on the services of the foodbank in the past, attended the lunch with residents and carers from Langley Haven, a care home supported by the community and volunteers.

The pub treated guests to a three-course lunch and drinks in a room full of laughs, Christmas carols and great conversation with Ruth and Eamonn.

TV star and national treasure Eamonn Holmes said: “Pubs have always been a meeting point for our family, and it was great to host this lunch alongside Ruth, to bring a bit of festive spirit to the community. It was great fun to surprise the guests as the big man himself – Santa! Spreading love and cheer is what this time of year is all about and what better place to do it than the pub.”

Ruth Langsford added: “I love this time of year and so it was a real privilege for Eamonn and I to team up with HEINEKEN to launch its annual Brewing Good Cheer campaign. This campaign is all about the importance of community spirit and the vital role pubs play in bringing people together, and we couldn’t agree more! Over the past few years, these lunches have helped bring thousands of people together, in their local pub, which for many is their local community.”

Tina Baker, a spokesperson from St Saviour’s Sunbury, said: “Being involved in a day like this is amazing. To be able to sit and talk, and enjoy great food and drink is a real treat. Volunteering at the food bank can be very emotional, so being able to enjoy a meal together at such an important time of the year is really vital to our wellbeing. And to have Eamonn and Ruth here, well, that’s the icing on the cake!”

Brewing Good Cheer was launched in 2016 and has helped bring together thousands of people from all walks of life in the last four years to network and make new friends over a festive lunch at their local pub.

David Forde, Managing Director for HEINEKEN said: “Pubs play an incredibly important role in bringing people together. They’re hubs of communities in every village, town and city. They don’t discriminate and welcome all walks of life, and they are so much more than just a place to have a pint. Together with pub landlords up and down the country, we’re using our Brewing Good Cheer campaign to shine a light on local pubs as vital spaces and so often the pillar of communities across the UK.”

Through its Star Pubs & Bars business, HEINEKEN owns 2,700 pubs across the UK and demonstrates that the Great British pub is often at the heart of communities and a place where people from all walks of life can come together.