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HEINEKEN COLLEAGUES TACKLE ULTRA-MARATHON TO PROMOTE WELLBEING

29 June 2021

HUNDREDS OF HEINEKEN COLLEAGUES TOOK PART IN HEINEKEN RACE TO THE CASTLE THIS WEEKEND TO PROMOTE POSITIVE PHYSICAL AND MENTAL WELLBEING AND TO RAISE MUCH NEEDED FUNDS FOR CHARITY. 

Over a thousand people, including 400 HEINEKEN colleagues, family, and friends took on HEINEKEN Race to the Castle in Northumberland this weekend. With strict COVID measures in place, the epic challenge brought people together to highlight the importance of physical and mental wellbeing and to raise much needed funds for UK charities.  

Participants could walk or run either 25, 50, or 100KM across Northumberland, over one or two days. The route winds through beautiful countryside, before finishing at the magnificent Bamburgh Castle, which has stood guard above the spectacular Northumberland coastline for 1,400 years. 

HEINEKEN is the UK’s largest pub, cider and beer company and Race to the Castle is a key part of our colleague wellbeing programme, to remove the stigma around mental ill health.  

HEINEKEN’s Corporate Affairs Director, James Crampton, headed to Northumberland to take part and says: “The pandemic has challenged us all in different ways. We cancelled the event in 2020, so we’re delighted that we were able to reinstate HEINEKEN Race to the Castle this year, as one of the ways we’re supporting colleagues’ physical and mental health during this pandemic. 

“I joined HEINEKEN UK in March 2020, so this was the first time I was able to meet some of my colleagues face to face- in a safe, socially distanced environment to enjoy a cold Heineken 0.0 beer.” 

Jane Brydon, HEINEKEN’S People Director, added, “The health and safety of our colleagues is our number one priority. The pandemic brought into sharp focus the importance of looking after your mental health and we’ve increased our focus on ways to support colleagues’ physical and mental wellbeing.  

“As well as working hard to reinstate HEINEKEN Race to The Castle in a safe and socially distanced way, we also set up a step challenge earlier in the year. Almost 500 colleagues took part, clocking up 66,250 miles and raising £21K for MIND York.” 

Currently in its fourth year, HEINEKEN Race to The Tower (2017, 2018 & 2019) and HEINEKEN Race to The Castle (2021) has so far raised over £100K for UK charities, including the mental health charity, MIND. 

HEINEKEN Race to the Castle took place on the 26th and 27th June 2021.  Find out more here.