INTRODUCING SWIFTY - THE NEW PAYMENT AND LOYALTY APP HELPING PUBS REOPEN
21 May 2020
- Swifty is a new payment and loyalty app designed to help operators reopen and navigate the “new normal” post-lockdown
- Starting at £24 a month, the easy-to-use interface allows customers to view menus, order and pay at table and book in advance, supporting social distancing measures by reducing the need for physical contact in outlet
- The software integrates with leading EPOS systems, supports the sale of all foods and beverages and can also include promotions and loyalty campaigns to reward customers and incentivise visits, once appropriate to do so
HEINEKEN UK announces launch of Swifty, a new payment and loyalty app to help on-trade operators navigate contact-free reopening and adapt to post-lockdown government measures. The second in a series of support measures announced by HEINEKEN for the UK on-trade, Swifty follows the launch of The Pub Collective online resource, which went live last month.
In collaboration with The only way Togo, Swifty was developed specifically for pubs, bars and restaurants. The easy-to-use app allows operators to take orders on all food and drink menu items, incentivise visits and manage footfall digitally, without the need for physical contact with the customer.
In line with the government’s expected reopening guidelines, hospitality operators will need to meet social distancing and hygiene standards when opening their doors to customers. Swifty supports these measures and eliminates the need for physical contact at the bar by enabling customers to view menus, place an order, and pay their bill directly from their phone.
By turning every stage of the ordering and payment process into a simple contactless transaction, Swifty enables operators to meet social distancing guidelines whilst crucially demonstrating their commitment to the health and safety of staff and customers. In addition, Swifty will allow operators to gather insights into their customers’ purchasing behaviour by monitoring peak sales periods, buying preferences and demographic information.
Additional features to help operators get back on their feet will include promotions and loyalty campaigns designed to encourage repeat visits, and a reservation management feature that enables venues to monitor and manage footfall by letting users reserve tables in advance.
Starting at just £24 per month, Swifty is a total retail solution available to all operators, across all food and beverage brands. With three tiers of packages – Swifty Lite, Swifty Premium and Swifty Plus, Swifty offers greater flexibility for operators to select the service that is right for their business and budget. What’s more, existing HEINEKEN and Star Pubs & Bars customers can get their first four months of Swifty Lite free*, to help further support pubs in keeping operating costs low at this difficult time.
HEINEKEN UK Head of Data Driven Commerce On Trade Matt Rix, comments: “We know many outlets will find adapting to new social distancing measures extremely challenging. Swifty is designed to make that process as easy and successful as possible for both customer and operator. The aim is to make customers feel confident when visiting outlets during the immediate reopening and keep them coming back long into the future as we transition in to the ‘new normal’.”
“While Swifty is a technology solution, it has the benefit of being backed by HEINEKEN’s wealth of experience in the hospitality industry. By combining our expertise as brewers, retailers and suppliers with an industry-leading mobile solution, we’re able to uniquely provide our customers with the means to kick-start their operations once lockdown has been lifted.”
*excluding any additional set-up or integration costs that may be required for their venue