Press Releases

  1. John Smith's proves it's only ordinary by name

    John Smith's, the number one selling ale brand in the UK, is introducing a new look to its Extra Smooth and Original ales increasing investment in the classic ale segment.

    The repositioning will increase consumer awareness for the brand which is worth £79m to the off-trade. The new look cans and outer packaging will be available to retailers from mid-April.


    Read More

  2. Discover Old Mout's New Pomegranate & Strawberry Flavour

    Old Mout is launching a brand new flavour, Pomegranate & Strawberry, the fourth flavour for the world cider brand. Best served over ice with fruit, Pomegranate & Strawberry joins the current Old Mout range, which includes Summer Berries, Passionfruit & Apple, and Kiwi & Lime. The New Zealand brand, which was introduced to the UK last year, has been a driving force of growth in the booming world cider category.

    Read More


    Heineken® has unveiled its latest activation support for the UEFA Champions League (UCL).

    Kicking off in time for the semi-finals on April 28th and leveraging the brand's ninth-consecutive year of sponsorship with Europe's premier club football tournament, this season's support package includes exciting new promotions, offering shoppers the chance to win tickets to this season’s biggest matches.

    Read More

  4. Star Pubs & Bars slashes lessees' ingoing costs by up to 70% with new fixtures & fittings policy

    New lessees taking on tied pubs with Star Pubs & Bars and existing lessees taking on new pubs with Star will see their ingoing costs slashed by 60-70% following the launch of a radical new fixtures and fittings policy which will see the company own big ticket items such as ovens, fridges and grills, helping save lessees' capital, improve cash flow and create more sustainable businesses.

    The initiative, which applies to business start up agreements and three year rolling leases, is a new departure for the leased pub sector and will be especially beneficial to those lessees wanting to run food focussed pubs, where equipment start up costs can be very high. It will also make it easier for multiple operators to grow their pub portfolios more quickly as less capital is tied up per site.

    Read More

  5. Heineken® launches brand new glassware

    Heineken®, the world's most international premium beer brand, is introducing a new 'Star' pint and half pint glass.

    Available from April, the beer's latest glass is taller, prouder and has an eye-catching premium design to ensure the highest quality serve every time.

    Read More

  6. Border Reiver given a new lease of life with major £360K investment

    The Border Reiver in Sandfield Park, Carlisle is closing on 6th April for a major £360k refurbishment by Star Pubs & Bars, HEINEKEN¹s pub business and lessees Tony and Michelle Greerson, which will transform the pub into a family friendly pub offering traditional pub food and a new coffee lounge offering authentic Italian coffee.

    The pub reopens in early June, creating seven new jobs and it will be renamed The Reiver. It will be open all day and will be the only pub in the area to offer coffee and wi-fi, to serve food and to put on live entertainment.

    Read More

  7. The Jolly Botanist opens

    The Jolly Botanist opens, Star Pubs & Bars largest ever single site investment in Scotland and the company’s third collaboration with lessees Iain Pert and Gordon Gilhooley in 12 months.

    Read More

  8. BRITs Week 2015 in association with Heineken

    As part of BRITs Week 2015 in association with Heineken, three concerts will be held across London this February. The first gig will be headlined by George Ezra, who has three BRITs nominations, on Monday 16th February at Brixton Electric.

    Read More

  9. Bulmers launches socially-led 'Live Colourful' website

    Leading modern cider brand, Bulmers, has launched a new social media-led website which collates consumers’ posts and pictures about the brand to fuel the content of the website to provide consumers with the latest Bulmers information, updates and activities, helping them get closer to the brand.

    Read More

  10. Celebrate Chinese New Year with Tiger

    HEINEKEN’s premium Asian lager brand, Tiger beer, has kicked-off 2015 with a host of bespoke activity for the Chinese New Year festival, including limited edition packaging, food-pairing deals and free-product with purchase coupons.

    Read More