Press Releases

  1. Strongbow Launch Gives Cider The Citrus Edge

    HEINEKEN, the UK’s leading Cider and Beer business, is set to offer retailers a competitive edge in the cider category through the launch of an exciting new Strongbow variant. Harnessing the power of the UK’s No 1 cider brand, new Strongbow Citrus Edge is a refreshingly different 4% ABV Classic Cider cut with lemon and lime. The launch follows hot on the heels of Strongbow Dark Fruit, which was one of the standout drinks of 2013.

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  2. HEINEKEN Unveils Something To Shout About

    HEINEKEN, the UK’s leading cider and beer business, is giving licensees the chance to make a flying start to the year with the launch of a groundbreaking new consumer marketing ‘toolkit’, which is aptly called Our Shout. The scheme allows stockists of leading HEINEKEN UK draught cider and brands exclusive access to a personalised advertising and marketing service.

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  3. Star Pubs & Bars invests £230k in a ruddy good pub for Ruddington

    Star Pubs & Bars, HEINEKEN’s pub business, is investing £230K in a complete refurbishment of The Jolly Farmers in Ruddington transforming it into what it believes will be one of the best food pubs in the area offering great cask ale and coffee. A further £60K is being invested in fixtures and fittings by the new lessee of the pub, experienced chef and pub operator, Mark Anderson.

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  4. New Look Foster's Set To Turn Sales To Gold

    HEINEKEN, the UK's leading Cider and Beer company, is unveiling a dynamic new look for its premium bottled lager, Foster's Gold. Harnessing the power of parent brand, Foster's Gold was launched to tap into the demand for bottled lagers, deemed appropriate for mixed-sex drinking occasions and more formal nights out.

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  5. HEINEKEN Helps Licensees Reap Rich Fruit Of Strongbow Success With Draught Launch

    Strongbow Dark Fruit arrives in the on-trade following huge off-trade success.

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  6. John Smith's takes 'Smooth Favourite' to UK Pub Drinkers

    John Smith’s is amplifying its long-running association with horse racing through its ‘Smooth Favourite’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at 28 jump and flat racecourses across the UK.

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  7. HEINEKEN to invest £18.5 million in its Star Pubs & Bars Estate

    HEINEKEN is to invest £18.5 million in its Star Pubs & Bars estate in 2014, the biggest programme of capital expenditure the estate has ever received.

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  8. New Heineken® "Sunrise" TV ad shows how dancing more and drinking slow makes for a great night out.

    Heineken® today (January 6) begins airing a powerful new TV advert in the UK, which focuses on the core elements of what makes a special night unforgettable- a superstar DJ playing great dance music, your friends and seeing a beautiful sunrise.

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  9. The Big Interview: David Forde, Heineken UK

    David Forde’s piercing blue eyes flash with anger, he holds my gaze, and the joviality that has characterised our conversation to date evaporates.

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  10. Heineken 'lights up the night' with designer club bottle

    Innovation has been at the core of the Heineken® brand for over 140 years and the iconic world beer is continuing its journey of exploration with the UK launch of its design-led premium aluminium Club bottle.

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